Digital Marketing

Full Project Details:

1. Slide Deck

Project Name: The Latest Scoop - Client Presentation

Role: Digital Marketing Consultant 

Technologies: Semrush, Google Ads, Facebook Ads (Meta Ads), Website Analytics, Canva

Key Elements of the Strategy:

1. Customer Research:

   • Mapped out the customer journey to understand touchpoints and pain points throughout the buying process.

   • Identified opportunities to improve the customer experience and increase conversions at each stage.

2. Competitive Digital Analysis:

   • Conducted in-depth analysis of key competitors to understand their digital marketing strategies.

   • Identified strengths, weaknesses, opportunities, and threats in the competitive landscape.

3. Website Audit and Optimization Recommendations:

   • Performed a thorough audit of The Latest Scoop’s website to identify areas for improvement.

   • Recommended optimization strategies to enhance user experience, site speed, and mobile responsiveness.

4. Search Engine Optimization (SEO) Plan:

   • Created a comprehensive SEO plan to increase the store’s organic search visibility.

   • Conducted keyword research to identify high-value search terms.

5. Strategic Online Advertising:

   • Developed online advertising campaigns across multiple platforms, including Google Ads and Social Media platforms.

   • Utilized targeted advertising to reach potential customers and drive traffic to the E-Commerce platform.

6. Targeted Email Marketing Strategies:

   • Developed personalized email marketing campaigns to nurture leads and retain customers.

   • Analyzed email campaign performance to continually improve open rates, click-through rates, and conversions.

7. Break-even Calculations and Channel Optimizations:

   • Conducted detailed break-even analysis to ensure the financial viability of marketing initiatives.

   • Provided a detailed framework for ongoing digital strategy execution and monitoring.

Results:

The project delivered a strategic, executable plan that was both concise and sufficiently detailed to engage executive stakeholders effectively. It demonstrated a clear path for boosting E-Commerce sales through targeted digital enhancements and provided a robust framework for ongoing digital strategy execution. The comprehensive approach ensured that The Latest Scoop could maximize its digital presence and achieve sustained growth in a competitive market.