Technologies Used: Webflow, Penpot

Role: Designer and Brand Consultant

As Marketing Hire #1 at Defang during my Summer 2023 internship, I spearheaded a comprehensive revamp of the company’s website. This project was strategically aligned with the innovative vision of a leading Platform-as-a-Service startup in the cloud-app development sector. With a focus on technical precision and startup dynamics, I designed a responsive, user-centric website specifically tailored to meet the needs of tech startups.

Key Responsibilities:

• Website Redesign: Employed Webflow to redesign and develop a responsive, visually appealing website that enhances user experience and drives engagement.

• Branding and Design: Established a cohesive branding strategy and developed a unique theme for the company to follow, ensuring visual and communicative consistency across all digital platforms.

• Prototyping & User Testing: Conducted extensive user testing with Defang’s management and founders to refine the user interface, ensuring the final product not only met but exceeded stakeholder expectations.

• Theme Development: Crafted a distinctive theme that resonates with Defang’s core values and market position, guiding future marketing and design efforts to maintain brand consistency.

Impact: 

The redesigned website and rebranded elements have been pivotal in redefining the company's identity and have established a strong, cohesive digital presence that appeals to its target market. These changes have set the stage for increased brand recognition and customer loyalty, supporting Defang's ongoing growth and success in the competitive cloud-app development landscape.